Inspired by the fiery orient, the new menu at Shiro offers 44 new items, an eclectic mix of Korean, Vietnamese, Japanese and Thai gastronomy.
The range of Dim Sums, Sushi, Sashimi, Maki, rice, noodles and desserts showcase the diversity and intricacy of Asian cuisine. The recent addition to the Japanese cuisine, Teppan-yaki, is a must try. It's indeed an entertaining dinner show with great food!
To create a buzz about the menu, we took it online and leveraged our social platforms. We conducted a fun, unique and challenging contest: #TasteOfShiro on 22-23 July, 2013 on Facebook and Twitter. We were truly overwhelmed with the amazing responses.
It trended widely on twitter with 239 Retweets. On Facebook, we were thrilled with the enormous engagement with several likes, comments and shares. The total number of mentions was 983.
Congratulations to the participants:
The contest involved guessing the total number of new additions in our new menu using the #Taste of Shiro hashtag. Two lucky winners from each city: Delhi and Mumbai got a chance to be a part of the tasting spree at our outlet.
So what are you waiting for? Participate in the upcoming contests and visit Shiro for fun family and friends’ get-together and help make this autumn even better. We can't wait to greet you!